Bayanat Partners with Creatio to Transform Banking CRM with AI

Driving digital excellence and intelligent innovation through no-code, AI Banking CRM solutions in the MENA region.

Amman, Jordan — September 15, 2026 – Bayanat today announced their partnership with Creatio, a global vendor of an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale.

This collaboration directly fuses Creatio’s state-of-the-art intelligent platform with Bayanat’s extensive domain expertise, introducing an agentic, conversational Customer Relation offering tailored for the Middle East banking sector.

Anticipating the rapid shift toward intelligent banking, Bayanat continuously evaluates the sector’s current landscape and future trajectory, with a sharp focus on AI-driven transformation. Their deep-rooted experience in banking business architecture and regional regulatory requirements have always facilitated friction-free technology adoption for financial institutions, bridging the gap between compliance and innovation with swift implementations, mitigated risks and localized support.

“This partnership significantly enriches Bayanat’s enterprise portfolio, bringing a world-class solution to regional banks striving to make the leap to the next-generation and meet aggressive digital transformation mandates like the Saudi Vision 2030” Said Mohammad Tahboub, Bayanat’s President.

Creatio is an AI-native CRM and workflow platform built for the AI era. Financial institutions use Creatio to orchestrate customer journeys, automate banking operations, and empower employees with AI that helps them work more efficiently and deliver exceptional customer experiences. Through its Unlimited Enterprise operating model, organizations can scale execution freely across teams, AI agents, and operations without the constraints of traditional enterprise software. Creatio combines CRM, industry workflows, AI-native capabilities, and no-code tools on one unified platform to help organizations automate processes, adapt faster, and continuously evolve how work gets done. Genuine care for customers and partners remains at the heart of Creatio’s approach to innovation. Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports, and its products consistently receive outstanding end-user reviews on peer-to-peer platforms. 

"Financial institutions across MENA are investing heavily in AI, but lasting transformation requires more than new technology. It requires deep industry expertise and the ability to modernize customer operations at scale. Bayanat's experience in banking transformation and strong understanding of regional market requirements make them an ideal partner to help organizations adopt AI faster, automate customer workflows, and deliver better experiences across every stage of the customer journey," said Alex Donchuk, Senior Vice President, Global Channels at Creatio.