Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.
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Marketing
Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.
  • Campaign management
  • Marketing automation
  • Digital personalization and optimization
  • Real-time actions and insights
  • Audience segmentation
  • Customer acquisition
  • Behavioral intelligence
  • Testing and optimization
  • Customer loyalty and engagement
  • Content management
  • Customer data platform
Sales
Deliver responsive selling across all touch points with Oracle Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.
  • Sales automation with CX Mobile app
  • Sales planning and incentive compensation
  • Sales performance management
  • Partner relationship management
  • Configure, price, and quote
  • Subscription management
  • Digital sales
  • Sales account data quality and enrichment
  • Customer data management
  • Content management
  • Unified customer intelligence
Services
Personalize your service engagements across any channel. Oracle Service delivers connected experiences to both consumers and businesses with knowledge-driven interactions and automation.
  • B2C service for high-volume interactions
  • Field service management
  • Digital customer service
  • Service Center for agent interactions
  • Customer data management
  • Knowledge management
  • Advice and decision automation
  • Content management
  • Unified customer intelligence

Products

Bayanat Embrace

is an out-of-the-box, vertical CRM Solution that is uniquely designed and developed for SME and Corporate Banking. Built on Oracle Cloud CX Platform; Bayanat Embrace provides an enriched, well-orchestrated customer journey for commercial clients through end-to-end streamlined processes that are tightly integrated with other back- and front-end banking solutions.

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