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Bayanat Partners with Creatio to Transform Banking CRM with AI

Amman, Jordan — September 15, 2026 – Bayanat today announced their partnership with Creatio, a global vendor of an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale.

This collaboration directly fuses Creatio’s state-of-the-art intelligent platform with Bayanat’s extensive domain expertise, introducing an agentic, conversational Customer Relation offering tailored for the Middle East banking sector.

Anticipating the rapid shift toward intelligent banking, Bayanat continuously evaluates the sector’s current landscape and future trajectory, with a sharp focus on AI-driven transformation. Their deep-rooted experience in banking business architecture and regional regulatory requirements have always facilitated friction-free technology adoption for financial institutions, bridging the gap between compliance and innovation with swift implementations, mitigated risks and localized support.

“This partnership significantly enriches Bayanat’s enterprise portfolio, bringing a world-class solution to regional banks striving to make the leap to the next-generation and meet aggressive digital transformation mandates like the Saudi Vision 2030” Said Mohammad Tahboub, Bayanat’s President.

Creatio is an AI-native CRM and workflow platform built for the AI era. Financial institutions use Creatio to orchestrate customer journeys, automate banking operations, and empower employees with AI that helps them work more efficiently and deliver exceptional customer experiences. Through its Unlimited Enterprise operating model, organizations can scale execution freely across teams, AI agents, and operations without the constraints of traditional enterprise software. Creatio combines CRM, industry workflows, AI-native capabilities, and no-code tools on one unified platform to help organizations automate processes, adapt faster, and continuously evolve how work gets done. Genuine care for customers and partners remains at the heart of Creatio’s approach to innovation. Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports, and its products consistently receive outstanding end-user reviews on peer-to-peer platforms. 

"Financial institutions across MENA are investing heavily in AI, but lasting transformation requires more than new technology. It requires deep industry expertise and the ability to modernize customer operations at scale. Bayanat's experience in banking transformation and strong understanding of regional market requirements make them an ideal partner to help organizations adopt AI faster, automate customer workflows, and deliver better experiences across every stage of the customer journey," said Alex Donchuk, Senior Vice President, Global Channels at Creatio.

 


Jeddah Transport Company Adopts Oracle Fusion Cloud to Support their High-End Services

Jeddah Transport Company (JTC), a new enterprise focused on providing high-quality services to the people of Jeddah, has partnered with Bayanat to implement a comprehensive digital system based on Oracle Fusion Cloud applications. The project that was completed under the umbrella of SBM, shall provide a comprehensive system to automate, secure, and ensure the reliability of JTC's back-end operations.

The deployed Oracle Fusion Cloud applications encompass Financials, Human Capital Management (HCM), and Supply Chain functionalities, in addition to Fusion Procurement and Fusion EPM - Budgeting & Planning. This implementation has enabled JTC to achieve optimal efficiency and seamless integration of all their backend business processes, leveraging a scalable and unified platform. This platform provides JTC with flexibility, availability, enhanced agility, and complete business and operational intelligence.

Bayanat's team, with extensive experience in Oracle Cloud technologies, provided expert technical and consulting services to facilitate the smooth and professional transition of JTC's operations to the cloud, ensuring no disruption to business activities. This project is considered a fundamental step in JTC's digital journey, providing a solid foundation for operational and business excellence as they strive to deliver high-end transportation services to the Jeddah community.


New Murabba Strengthen Cybersecurity with Oracle Access Governance Deployment

The New Murabba Development Company (NMDC) has reached a key milestone in its digital transformation journey with Bayanat, implementing Oracle Access Governance (OAG) to enhance its cybersecurity posture and enforce access policies more effectively across all enterprise systems. This strategic move, executed in collaboration with their technology partner Bayanat, marks a significant step towards achieving higher security standards, reducing overheads, and improving overall operational excellence.

 

The adoption of Oracle Access Governance empowers New Murabba with cloud-based, policy-driven access provisioning capabilities. This enables centralized identity management lifecycles, robust access risk management, streamlined approval workflows, and more efficient security audits.

A critical aspect of the deployment is OAG's seamless integration with existing Oracle Fusion Solutions, Primavera, and Microsoft Entra ID, New Murabba's corporate identity provider. This ensures a unified access experience and strengthens security across disparate systems. Bayanat specialists played a crucial role in the successful implementation, demonstrating expertise in the architecture and deployment of the federated identity solution. Their contributions included implementing automated access workflows, configuring access bundles, setting up policy-based provisioning, and integrating OAG with the underlying solutions.

New Murabba's continued partnership with Bayanat underscores the company's trust and confidence in Bayanat's capabilities and experience in Oracle Fusion and Security technologies. This trust has been built through a shared commitment to hard work and a pursuit of excellence and quality in their collaborative efforts.


Handle Workforce Time Tracking Proficiently with Bayanat Time Attendance

Bayanat are thrilled to announce the launch of Bayanat Time Attendance (BTA), a comprehensive, all-in-one solution that is engineered to bring unparalleled efficiency to the daily process of HR attendance and time tracking management from within the current HCM platform.

With Bayanat Time Attendance, organizations can immaculately carry on daily workforce time tracking through user-friendly tools to efficiently take care of attendance and time reconciliation, leave accrual calculations, overtime classification and tracking, shift and schedule management, in addition to allowance determinations and disciplinary protocols.

Bayanat Time Attendance boasts a rich array of features, from user-friendly screens, to clock integration and audit tracking tools; seamlessly integrating with native Payroll and Core HR components to deliver a comprehensive workforce management experience, while fostering efficiency, accountability, compliance, and operational excellence.


SURJ Partners with Bayanat to Revolutionize their Digital Operations

Bayanat has successfully completed a significant Oracle Consulting and Implementation project at SURJ-KSA, which aimed at enhancing and optimizing SURJ's existing Oracle Cloud environment, bolstering its commitment to delivering secure, dependable, and high-tech digital services to clients and the wider sports community in the region.

SURJ-KSA, a key player in the regional sports landscape, is building its digital future on Oracle Fusion Cloud Solutions. The long-term collaboration with Bayanat directly supports SURJ's ambitious goals of fostering sustainability and innovation within its operations.

The comprehensive project addressed SURJ’s major objectives to identify existing gaps, integrate business cycles, optimize module performance and support data-driven, real-time business decisions.

Bayanat team of experts conducted high-end consulting and enhancements services, based on Oracle’s standard methodologies to facilitate a smooth transition to the ultimate Oracle Cloud experience. This partnership is expected to maximize SURJ's Return on Investment in Oracle technology through a more reliable, secure, and interconnected digital ecosystem.


Central Bank of Jordan on Oracle HCM

As a preferred technology partner, Bayanat successfully finished the Central Bank of Jordan adoption of the Oracle Payroll System update project to mark another successful milestone in the Central Bank’s journey towards their ultimate Digital Transformation vision.

The Oracle Payroll update project aimed at automating payroll calculations and updating formulas in means to enhance the efficiency and accuracy of the backend process, while improving the accountability and transparency via detailed audit trails and advanced reporting systems. The project also included building more integration points and uploading historical data to guarantee operational continuity and coherence.

“CBJ has always been a pioneer in adopting latest technologies and employing global standards in the efforts of providing top of the line services to the Financial sector in Jordan.’ Said Mohammad Tahboub, CEO of Bayanat. “This accomplishment is a clear illustration of a strong partnership that was built on the Bank’s confidence in Bayanat’s corporate capacity and commitment to excellence.”


Oracle EBS Performance Management @ Saudi Post

In confident steps towards excellence, and in line with their vision to become the pioneering national operator of postal and logistics services; the Saudi Post (SPL) partnered with SBM & Bayanat to implement Oracle EBS Performance Management in means to complement and fully optimize their existing Oracle HCM Solution. A move that aims at building a culture of caliber improvement and retention, with a focus on development and coaching to boost productivity, and improve efficiency of human resources.

The implementation of Oracle EBS Performance Management as part of the existing Oracle EBS provides flexible, configurable performance evaluations, automatic objective setting and seamless appraisal processes. It also introduces executives, managers, and employees with valuable and immediate insight to workforce performance progression and alignment with organizational objectives.

 “Our partnership with SBM is key to success. The Saudi Post is one of our most prestigious mutual clients, and we are proud to mark this success as a major mile stone in our Digital Transformation and Business Enablement journey.”, announced Mohammed Tahboub, CEO of Bayanat.

Bayanat, a leading Digital Transformation Solution Provider and Business Enabler, was chosen by the Saudi Post to complete this implementation for the extensive knowledge and vast expertise they bring in with years of success in the field of Oracle Cloud Fusion implementation.


Bayanat Completes OCI Migration at ATCO – Saudi.

In partnership with Cloud4C, Bayanat successfully completed the major cloud migration project at A.A. Turky Group of Companies (ATCO) in Saudi. Originally running their back-office operations on local Oracle EBS Suite and Oracle Database, ATCO adopted OCI for a more secure, reliable and innovative ecosystem that serves all seven ATCO entities in their vision towards being the leading integrated solutions providers to the industrial and infrastructure sectors in the Kingdom of Saudi Arabia.

 

Completed in less than two months, Bayanat accelerated approach extended along the entire scope of building the cloud instances for all seven entities, migrating the existing Oracle EBS applications and underlying databases to Oracle Cloud, as well as building the integration points within the systems and with on-premise applications. With OCI, ATCO are now able to drive higher performance, excellence and sustainability through lower operational cost, enhanced risk-management and greater agility.


Saudi Tadawul Adopt Oracle Fusion Performance and Goal Management

Bayanat successfully implemented Oracle Fusion Cloud Performance Management and Goal Management Solutions at Saudi Tadawul as part of their progressive digital transformation journey. The project that aims at supporting the evolution of performance and goal management at Tadwul Group is considered a major step in their journey towards complete digitization and operational excellence through an exceptional, rewarding employee experience that lines up with the overall organizational business objectives.

An integral part of Oracle Cloud Human Capital Management, Oracle Performance Management and Oracle Goal Management provides Tadawul with a fully automated performance processes, and a comprehensive means to track and manage organizational and individual goals to closely align them with the overall talent management process across the organization. The solution also delivers valuable and immediate insight to workforce performance progression and goal alignment with organizational objectives.

Bayanat, a Certified Oracle HCM Fusion Partner, accomplished the successful implementation at Tadawul following Oracle bests practices, and building on their experienced teams’ extensive knowledge and accelerated work methodologies.


Bayanat and CR2 Sign Agreement with Arab Islamic Bank (AIB) to Transform Business Banking Services in Palestine.

This month marks a significant announcement for the Financial Sector in Palestine. Bayanat and CR2 sign their first Digital Business Banking Implementation Project at the Arab Islamic Bank (AIB) – Palestine.

The project will implement CR2’s Digital Banking & Payments Platform for business banking, including Mobile and Internet Banking services. This will enable AIB to enrich their corporate customers’ experience and expand their client base by offering seamlessly integrated, user-friendly digital self-services and business intelligence tools.

The solution will empower the Bank to increase their corporate customer recruitment and retention rates and broaden their reach in the business banking segment across new markets.

“With CR2 Platform, AIB corporate clients will enjoy a set of enhanced banking features like account dashboards, approval workflows and salary file uploads and secure contactless banking.”, announced Mohammad Tahboub, Bayanat President and CEO.

A frontier provider of Digital Transformation solutions for the Financial Sector in Palestine and Jordan, Bayanat consider this project a strategic stepping stone towards a brighter future and a more fruitful journey with their esteemed technology partners – CR2.

 

 

About CR2

CR2 is a leader in digital banking and payments. A global Fintech with offices in Dublin, Dubai, Jordan, India and Australia. The business powers over 90 bank implementations across more than 50 countries across the world.

CR2 helps financial service providers to build success around their consumers with technology that supports both customer experience and an ability to deliver with consistency and excellence.

www.cr2.com

 

About Bayanat

Bayanat, a key player and a major enabler of the Financial Sector Digital Transformation plan in Jordan and the region. Bayanat rich portfolio of FinTech Technologies and Consulting Services puts them on the lead as a preferred technology partner and business enabler for many banks in the region.